The European Week for Waste Reduction (EWWR) is born within the LIFE+ Programme of the European Commission; its primary target is to sensitize the institutions, stakeholders and all consumers about the strategies and policies for the waste prevention measures undertaken by the European Union, that the member states  must pursue to comply with the recent legislation (Waste Directive 2008/98/EC).
The news of this year is the establishment of the Italian National Prize to reward the virtuous actions of each category that will demonstrate to have achieved the target of the “Week” in the following aspects: visibility and communicational aspects, originality and exemplarity, quality of content and concentration on waste prevention; reproducibility of the action and follow-up in terms of long-term impact.